What happens in ‘Vegas, stays in ‘Vegas with a few exceptions
If you follow my posts you will already know that I have returned from the HR Hero–M Lee Smith–BLR AEIS conference in Las Vegas last week. I have spoken at this event each of the past two years and my topics this year included Social Media Recruiting and Using Blogs and Microblogs in the recruiting process. While the title may not seem to fit at first glance, I encourage you to read on and see how this will come together.
If you are over the age of 40 you have probably been to more than your share of events away from the workplace. When you attend events like this you typically come home with a few stories and a notebook that would be good at being a doorstop. If you are really fortunate you will come away with a few morsels that stay with you for a while, and in the most rare occasions you leave with nuggets that will be life changing. I don’t have anything that rates up there with Jerry Springer to share with you, but it is worth mentioning that most conferences don’t have that “staying power” we are looking for in our daily work lives.
What most of us overlook at an event like the AEIS 2011 is the more obvious reason to be there and that is to network and meet others. Those who know me well understand that I am a networking fanatic and even my wife and kids chide me about my penchant for this art. One of my catchphrases is that sometimes “networking is not-working” and this is never more true than in the social network world. Let me share a few glimpses of the not-working world from a social perspective.
Facebook; love it-hate it, you can scarcely ignore it except when it comes to recruiting. In my opinion and experience the big FB is a huge Zero when it comes to recruiting value. There are those rare exceptions when you can use Facebook to drum up some level of interest on the part of college students or recent graduates, but the vast majority of the exchange on this headline-grabbing network have absolutely no value when it comes to sourcing candidates in the real world of work.
I suspect that a few of you will disagree with my position, but if you do, please send a comment and tell me where I am missing the boat.
Facebook is one big party and there is a lot of chaff, but very little wheat.
Lots of hat, but very few cattle.
Lots of pencil, but very little lead.
I think I have made my point.
Social media and networks are certainly changing the nature of how we find and source candidates, but Facebook is not the answer, at least not today.
Who knows what tomorrow will bring…